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How to buy a gold chain / necklace - a guide for everyone

So you're looking to buy a gold chain and you're not sure where to go? Let us put your mind at ease. At Jewelco, we believe in complete transparency and exceptional value. Every chain in our collection is crafted from 100% solid Australian gold - no hollow links, no silver-filled cores, just pure, precious metal you can trust. Our Italian artisans transform this ethically-sourced Australian gold into exquisite pieces that exemplify the pinnacle of jewellery craftsmanship. We take pride in offering straightforward, easy-to-understand descriptions so you know exactly what you're investing in. And when it comes to value? We invite you to compare our prices with any competitor. Our direct-from-manufacturer approach means you get the highest quality Italian-made chains at prices that might surprise you. After all, a gold chain isn't just jewellery - it's an investment in timeless elegance that should last for generations.

Quality guarantee

All our chains are manufactured in Italy from 100% Australian solid gold. We guarantee they are of the highest quality.

Free & Fast Shipping

Free shipping within Australia for all chain orders and we ship most chain orders within 3 - 7 business days!

Customer service

Want to talk to a real person and have your questions answered? Just give us a call 0444 590 626

First things first

How to pick your perfect gold chain

There's a little more to buying a gold chain than you might think. The following buyers guide should help you through the process and guide you to selecting the right chain for you.

Step 1

Pick your link style

When selecting a link style the most important factor is how much it appeals to you! If you want to know a bit more about the different styles then read on below.

  • Paper Clip - a contemporary twist on chain design. Minimalist and modern.
  • Flat Diamond Cut Figaro 3+1 - a sophisticated Italian classic. Elegant and contemporary.
  • Flat Curb Long - a refined version of the classic curb link. Traditional but with an edge.
  • Flat Curb - an original classic. Understated elegance that has been around for generations.
  • Diamond Cut Curb - an evolution of the normal curb for eye catching brilliance.
  • Diamond Cut Anchor - a fresh take on a maritime classic. Nautical with modern twist.
  • Cable - a versatile and classic design. Traditional and timeless.
  • Box - a modern and minimalist design with smooth box links. Architectural and elegant.
  • Belcher - another classic with traditional origins. Sophisticated and bold, yet elegant.

Step 2

How thick should it be?

Our chains are basically grouped into 3 thicknesses.

  • Thin Chains (1-3mm) - Minimalist chains ideal for layering or pairing with pendants.
  • Medium Chains (3-6mm) - these offer a good balance between subtlety and presence and are a versatile addition to your collection.
  • Thick Chains (6mm+) - Thick chains make a statement - they are bold and eye catching. Good for when you want your jewellery to stand out and be noticed.

There are a couple of other factors that you must take into consideration when deciding how thick you want the chain to be.

  • Body Type - obviously the way a chain looks on you will be relative to your own body. Keep this in mind when making your choice.
  • The Occasion - will this be casual everyday-wear? Then a medium thickness is very versatile. For business a thin or medium chain is a good choice. For more formal events a thick chain can add a touch of luxury or a nice thin chain a touch of class.

Please note: the image is designed to show you the relative thicknesses of different chains and IS NOT actual size.

Step 3

How long should it be?

The right length for you will depend on your personal style and where you want the chain to sit.

  • Princess (40cm) - the most common length designed to sit on the collarbone. Goes with almost any look.
  • Matinee (45cm, 50cm, 60cm) - designed to site between the collarbone and the bust this is great for both business and casual wear.

Please note: The image is meant to be a rough guide. To be sure of the length you want it is a good idea to measure an existing chain you have or use a piece of string to check.

Step 4

What's the best gold choice?

Our chains come in a variety of gold options both in colour and quality.

  • Yellow Gold- The classic choice that has adorned royalty for millennia. Our yellow gold gives you that warm, rich hue that's universally flattering and eternally fashionable.
  • White Gold- Modern and sophisticated, white gold is pure gold alloyed to give you gorgeous white finish. Perfect for those seeking a sleek, brilliant look that pairs beautifully with diamonds.
  • Rose Gold- A romantic choice with a rich Russian heritage, rose gold blends pure gold to create a distinctive blush tone. Both uniquely beautiful and remarkably durable, it's the perfect choice for those seeking something special.

  • 9ct Gold Chains- A more affordable option containing 37.5% pure gold, featuring a lighter, subtle tone that some prefer. While 9ct offers better resistance to surface scratches due to its harder surface, it's more susceptible to tarnishing and brittleness over time. It's an excellent entry point into fine jewelry, particularly for those seeking a lighter weight chain or working within a budget, though it may require more care to maintain its appearance.
  • 18ct Gold Chains- The premium choice containing 75% pure Australian gold, offering a rich, luxurious yellow tone that truly catches the eye. While slightly softer, 18ct gold actually demonstrates superior durability against tarnishing and everyday wear, making it ideal for chains worn daily. Though it comes at a higher price point, it's the perfect investment for those seeking an heirloom-quality piece that will maintain its beauty for generations.

Looking for something different?

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Why Jewelco?

Discover the Jewelco difference

At Jewelco, we bring you premium diamond jewellery without the retail markup. By sourcing directly from primary producers, we cut out the middleman to offer you unmatched quality, transparency, and value. Our pieces are crafted by master jewellers with a commitment to excellence, ensuring every item - from engagement rings to memorable gifts or even just your ‘daily’ earrings - reflects our legacy of precision and brilliance. Discover the Jewelco experience: high-quality jewellery, wholesale prices, and a journey built around you.